PepsiCo ‘evolve’ Champions League partnership to focus on sustainability

Drinks giant’s CMO Mark Kirkham says green activations are a “natural fit” for its sponsorship agreement with Uefa.

What does it take to walk the talk on sustainability?

Sports sustainability is rife with hollow gimmicks and lofty pledges, yet some leagues and teams are going the extra mile by making action on social and environmental causes an organisation-wide priority.