This use case is the tip of the iceberg in terms of how generative artificial intelligence can impact organizations' sustainability efforts.
CIOs should leverage their purchasing power to support carbon-aware computing practices, IBM's Kathryn Guarini said.
As compute-heavy and power-hungry AI models expand, data center operators are challenged with managing bandwidth needs and power consumption.
By 2027, 75% of organizations are predicted to have a data center sustainability program in place, according to Gartner research.
The tightening of IT budgets and sustainability's commercialization, however, don't seem to have diluted the topic's relevance.
Sustainability dropped from executives' No. 1 priority in 2022 to No. 3, according to Google Cloud's global survey.
The reality of climate change doesn't make sustainability an urgent or important corporate priority on its own.
Google Cloud introduced two new startup accelerators focused on cloud, AI, and ML technologies that address climate change.
“Now enterprises know cloud computing is substantially greener than enterprise computing,” Deloitte’s David Linthicum said.
The digital twin offer will help accelerate corporate sustainability and emissions targets, Chief Digital Officer Tanvir Khan said.