Fashion brands’ narrative on sustainability needs to change, UN says

Vague language and practices are confusing for consumers and have created mistrust, the organization asserts in a new playbook.

BMW applies sustainability to messaging and media buy

The “Forces of Nature” branded video series for Canada delivered higher than expected completed views and was optimized toward sites with low emissions.

Influencers have greatest impact on consumer sustainability choices, Unilever finds

Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns.