How made-for-advertising publishers are stopping the ad industry’s sustainability goals

Name brand publishers can try all they want to reduce their carbon footprints, but some experts worry that made-for-advertising sites will prevent much progress from being made.

How the digital ad industry is creating standards for sustainability

CMI Media Group's Kris Doerfler has been working to improve sustainability in the digital ad market for over a decade.
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Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization

Publishers are upping the ante when it comes to the role of sustainability in their ad businesses, thanks to pressures from the buy-side.

WTF are sustainability scopes?

Sustainability is top of mind for advertisers, but measuring a company's carbon footprint may be more complicated than one might expect.

Why media buyers are asking more questions about the sustainability impact of their ad campaigns

Carbon emissions could soon determine where ad spend goes.