Name brand publishers can try all they want to reduce their carbon footprints, but some experts worry that made-for-advertising sites will prevent much progress from being made.
CMI Media Group's Kris Doerfler has been working to improve sustainability in the digital ad market for over a decade.
Publishers are upping the ante when it comes to the role of sustainability in their ad businesses, thanks to pressures from the buy-side.
Sustainability is top of mind for advertisers, but measuring a company's carbon footprint may be more complicated than one might expect.
Carbon emissions could soon determine where ad spend goes.