What Does Sustainability Mean, Anyway?

Demystifying advertising's most misleading green claims.

Adweek’s 2023 Sustainability Honorees Set the Climate Agenda

Industry experts helped identify the six leaders driving change for marketers.

Solitaire Townsend Designs Marketing’s Sustainable Future

The head of agency Futerra, and Adweek 2023 Sustainability Honoree, is helping solve the industry’s biggest problems.

Earth Day Brand Campaigns: ‘Every Ducking Day Is Earth Day’

Greta Thunberg's Fridays For Future used AI to turn world leaders into kids.

Carbon Emissions During Ad Production Vary Widely

But that means there's a huge opportunity for progress, according to a new report by AdGreen

At SXSW, Brands and Activists Chart a More Sustainable Path

Clean Creatives and Ben & Jerry's used ice cream to highlight greenwashing.

McCann Worldgroup Launches New Sustainability Dashboard

It's part of the agency's plan to reach net zero by 2040. Activists say McCann should also cut ties with oil and gas clients.

Adweek Sustainability Honor 2023: Call for Nominations

The award aims to highlight those shaping the climate conversation within the marketing ecosystem.
Climate Change Environment Global Warming. Renewable Energy. Sustainability

2023 Will Test Advertisers’ Commitment to Sustainability

Standards set this year will define the industry’s response to the climate crisis.