Demystifying advertising's most misleading green claims.
Author: Kathryn Lundstrom
Industry experts helped identify the six leaders driving change for marketers.
The head of agency Futerra, and Adweek 2023 Sustainability Honoree, is helping solve the industry’s biggest problems.
Greta Thunberg's Fridays For Future used AI to turn world leaders into kids.
But that means there's a huge opportunity for progress, according to a new report by AdGreen
Clean Creatives and Ben & Jerry's used ice cream to highlight greenwashing.
It's part of the agency's plan to reach net zero by 2040. Activists say McCann should also cut ties with oil and gas clients.
The award aims to highlight those shaping the climate conversation within the marketing ecosystem.
Standards set this year will define the industry’s response to the climate crisis.