Author: Anthony Vargas

Categories
Sustainability Tonomia En

American City Business Journals Scales Up Its Direct Sales Business With A Self-Serve Platform

American City Business Journals earns about 90% of its revenue from direct sales. So it is looking to invest in technology that can streamline its direct business as much as
Categories
Climate Change Environment Global Warming. Renewable Energy. Sustainability

SPO Is Evolving Thanks To Direct Publisher Connections And A Push For Sustainability

In a year marked by cautious advertiser spending due to persistent economic uncertainty, supply path optimization (SPO) was a major priority for marketers.